As a Sales & Marketing specialist within FMCG, I am always on the look out for market trends & insights that will impact the industry.
Today I am happy to report that despite the decline of some core industries across the region, FMCG continues to grow from strength to strength in the UAE. However, it is important to understand what the reasons for this are so we can continue to forecast any growth/decline in the future and determine the consequent impact on the job market.
Khaleej Times reported that the UAE’s consumer goods industry have seen an increase in online hiring activity, resulting from a steady increase in consumer spending. According to the Monster Employment Index, FMCG has the highest growth in online hiring, with an increase of 9% from the first quarter of 2017 and 26% from the second quarter of 2016.
Dubai Chamber reports that Consumer spending was at an all-time high in 2016 at $183 Billion, with a forecast to increase by 7.5% over the next 5 years, exceeding $261 Billion. Furthermore, consumer expenditure per household during 2016 was highest in the UAE compared to the other GCC countries.
Below are 7 reasons why it is expected that the FMCG within the UAE will continue to grow:
1. The high turnover within the industry
2. The demand for talent within organisations in introducing new products & expanding across the region
3. Growing brands & online retailers
4. The fast-growing population in the UAE
5. High incomes
6. Changing lifestyles
7. Tourism boom
What this means for Sales & Marketing Professionals within the UAE:
As a result, we have seen an increase in demand for Sales & Marketing specialists across FMCG & Retail, with organisations focusing on strategic hiring. Should the Dubai Chambers predictions be correct, we will continue to see an increase in hiring within FMCG over the next 5 years which will be a huge advantage in creating more sales & marketing jobs s across the consumer industry in the UAE.
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