In North America, cloud computing technology has arrived at a point of saturation. Now, many are beginning to observe other markets that have the potential to supplement the growth of cloud computing, and the MENA region is perceived to possess large potential for growth.
Cloud computing allows local companies and users access to various hardware, IT Systems, and other applications with large scale hardware capabilities on a subscription basis. It allows corporate consumers to minimize fixed investment in local hardware and software and achieve economies of scale, reduce costs and increase agility among the organization.
However, the market still possesses some concerns about cloud computing. As information is made readily available to any terminal, if not controlled or monitored properly, with negative intentions it can be detrimental to an organization. This primarily is one of the major reasons behind the reduction of the adaptation of cloud computing as it poses a threat to data integrity and business continuity. Moving on to control, to a varying degree – there exists limited control over various functions and executions which impose limits on hosting infrastructure.
That being said, market giants Cisco are still optimistic and believe that popularity in cloud services will grow as consumers learn to trust in the technology and diminish the security apprehensions. According to research reports by Cisco and Gartner, MENA will rank second in the world in terms of growth rate with cloud data center workloads amounting to 39% compound annual growth rate between 2016 and 2018. Gartner has predicted that spending on public cloud services in MENA will increase to US$1.5 billion, with software as a service encompassing 28.3% of the market. Public cloud appears to be popular to most startups and medium sized businesses. In the government sector, due to privacy, regulation and security concerns, private cloud is most preferred.
Personally, I feel that the market is beginning to change and is shedding the stigma on cloud computing as more customers are being educated and security advancements increase. A testament to this is the fact that when we attended the GITEX Technology Week event at World Trade Centre Dubai and the “buzz” word of the event was cloud computing. We asked expert professionals on their viewpoints of the market and they shared the same idea that the market is moving to cloud and cloud computing is the future.
Although the market is poised for strong growth it will be interesting to see to what extent consumers embrace and fully adapt to cloud computing technology and if it can live up to its predicted growth. Please share with us your thoughts on the market and feel free to reach out to me directly.
Thank you for your enquiry. A member of our team will be in touch with you shortly.