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December 17, 2018

UAE Salary Guide 2019 - Digital

“Programming languages which prioritise scalabilities such as Python and PHP are advancing quickly, and the talent that can work with these languages are on demand in the market.”

UAE Salary Guide 2019 - Digital
Cooper Fitch Dubai
Cooper Fitch Dubai
Cooper Fitch Dubai
Cooper Fitch Dubai

The UAE now outranks the UK for connected devices.

The Emirates currently outranks the UK in percentage terms for connected devices, which along with other factors such as the presence of big brands such as Amazon, Facebook and Google. Backed by government initiatives to encourage much greater use of online, the UAE has undergone a digital revolution in a short space of time. According to figures by BMI Research, the e-commerce market in the UAE in 2015 saw sales reaching $5 billion.

Demand for in-house creative specialists.

The demand for developers and programmers that look at implementing UX/UI, web technologies and mobile applications is on the rise, with a need for experienced talent. Programming languages which prioritise scalabilities such as Python and PHP are advancing quickly, and the talent that have expertise with these languages are in high demand for employers. Media and advertising spend from agency sides are declining due to clients transitioning specific creative personnel in-house while this transformation of creative positions has significantly reduced the number of opportunities for traditional copywriters who may need to adjust to the digitisation movement.

Hiring is shifting away from traditional practices into the digital space.

UAE is vastly multicultural; it is easy to attract expatriate talent with international experience. The main change in hiring trends has come from the e-commerce space which is continuing to gather momentum.  Small startup companies have been receiving external investment, which in turn has led to increased hiring across all areas including operations, technology and finance. As agency spending has decreased, competition has increased amongst leading agencies leading to more movement at senior levels and the creation of new divisions across the digital landscape.

Banking across the GCC is behind the digital transformation curve.

Large consultancy films are looking for leaders who can manage teams on-shore and offshore; they are also moving into the creative space giving more competition to traditional digital and creative agencies. The banking sectors in the GCC are behind the digital transformation curve. They are still to adapt to new technologies to ease the operational processes, and some are still lacking more complex, integrated banking modules, which are the norm across Europe and the US.

 

ROLE

TITLE

MIN

MAX

ADVERTISING / PR

Account Planner

11,000

13,000

AGENCY

Account Executive

11,000

14,000

 

Digital Media Analyst

11,000

13,000

 

Media Planner

11,000

13,000

 

Media Buyer

13,000

15,000

 

Senior Account Executive

14,000

16,000

 

Digital Account manager

17,000

19,000

 

Account Manager

17,000

21,000

 

Digital Media Account Manager

17,000

19,000

 

Senior Account Manager

21,000

26,000

 

Head of Planning

24,000

26,000

 

Account Director

26,000

33,000

 

Senior Account Director

33,000

39,000

 

Group Account Director

37,000

43,000

 

Business Director

41,000

46,000

 

Managing Director

46,000

61,000

 

CEO

60,000

-

CREATIVE

Copywriter

15,000

19,000

AGENCY

Graphic Designer

16,000

19,000

 

Digital Designer

16,000

19,000

 

Senior copywriter

19,000

23,000

 

UX/UI Designer

19,000

23,000

 

Senior Graphic Designer

19,000

24,000

 

Art Director

19,000

24,000

 

CX (UX, XD, SX,) Consultant

21,000

26,000

 

Senior UX/UI Design Manager

21,000

26,000

 

Senior Art Director

24,000

29,000

 

ROLE

TITLE

MIN

MAX

CREATIVE

CX (UX, XD, SX,) Managing Consultant

36,000

39,000

 

Associate Creative Director

26,000

34,000

AGENCY

Creative Director

36,000

46,000

 

Executive Creative Director

46,000

61,000

 

General Manager

61,000+

-

CLIENT

Digital Marketing Executive

14,000

18,000

 

Senior Digital Marketing Executive

18,000

23,000

 

Digital Marketing Manager

23,000

33,000

 

Senior Digital Marketing Manager

33,000

43,000

 

Digital Marketing Director

43,000

63,000

 

Head of digital

51,000+

 

 

Chief Digital Director

56,000

66,000

 

Chief Digital Officer

100,000+

 

EVENTS

Conference Producer

16,000

19,000

EXHIBITIONS &

Exhibition Sales Manager

16,000

19,000

CONFERENCES

Event Manager

16,000

26,000

 

Sponsorship Sales Manager

17,000

19,000

 

Operations Manager

19,000

21,000

 

Senior Exhibition Sales Manager

21,000

26,000

 

Project Manager

21,000

26,000

 

Event Director

29,000

36,000

 

Group Event Director

36,000

46,000

 

 

Monthly salaries in UAE Dirhams (AED). Salaries provided are exclusive of any bonus, guaranteed or otherwise. 

Please click here to view the full salary guide for this sector.

James By James Martin

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