Recruitment UAE


July 1, 2018

Why Internal Communication is Key to a Successful Work Place

Communication is a vital psychological need and communicating with employees is one of the necessities of any successful workplace. 

Recruitment UAE
Cooper Fitch Dubai
Cooper Fitch Dubai
Cooper Fitch Dubai
Cooper Fitch Dubai

On average employees spend a significant amount of time at their workplace, which means a lot of time is spent with the work colleagues. Communication is a vital psychological need and communicating with employees is one of the necessities of any successful workplace. According to Maslow’s hierarchy of needs, psychological evaluation is the most important requirement for human survival. One cannot work with passion and happiness without communicating effectively with the people they spend more than one-third of their time with.

According to the Workplace Research Foundation, highly engaged employees are almost twice as likely to have an above average productivity. Better internal communication makes employees happier as it makes them feel that they are working in a friendly environment which in return increases their psychological satisfaction and makes them happier. All these factors contribute to benefiting the organisation by increasing its profit and overall revenue.


It goes without saying that any successful team player should have strong communication skills. Internally communicating is really important because team work is required for almost all work industries. At the end of the day, it develops a cohesive work culture and empowers the staff by allowing them to know what each team player is working on and how employees can be of help to each other.

Room for development

Effective communication also ensures that employees feel that they have the ability to have their voice heard. How can positive change be implemented if there is no room for communication? A workplace that allows self-expression has a bigger chance to improve by listening to the suggestions and complains of their staff. If staff members do not feel welcome enough to communicate internally, good suggestions that can lead to overall improvement will never be heard.


For more than a decade now, social media has been the go-to communication tool. Users are now accustomed to getting likes, shares and comments and to get their opinions out in the public. With the boom of technology and its ideologies, the workplace should also adapt to the new communication strategies that are prevailing. Having an intranet or a digital communication platform can be a time-saving way that helps employees connect, talk about trending topics and see how they can cooperate or help each other out to get the work done.

Janie Lee-Brown, the Director of Operations at Cooper Fitch said, “If you expect effective communication throughout your business, it needs to be driven by the leadership team. Should any company face the challenge of improving this, an employee focus group is a great way to identify key communication issues in confidence with staff. This can help you drive an improvement strategy or kick-off an employee engagement program. Employees need to feel like they will receive constructive and effective feedback, that their leadership team is trustworthy and transparent. Small changes with grave positive effects can be made by simply analysing and improving the structure in which leaders provide feedback to members of their team, and further peer to peer. ”

Having a strong internal communications strategy is necessary for a successful organisation as it helps in creating a happy and productive work culture that creates a sense of belonging and encourages employee growth.











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