For us, social media has become more crucial than ever before!
Being socially engaged can be described as "the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). At Cooper Fitch, we believe the key ingredient to this equation is you, our customer!
There are currently around 2.80 billion social media users around the globe and at Cooper Fitch we deem social media to be both a great responsibly and a privilege. Our team recently received an award from LinkedIn for being the 2nd Most Socially Engaged Recruitment Agency in the Middle East, Europe and Africa and for this we have to thank our Cooper Fitch network!
For those of you who are wondering why we value being socially engaged, here is a little explanation as to why:
In the past, traditional means of advertising has only allowed for a one-way conversation, from the brand to the consumer. Social media has now provided us with the opportunity to engage in two-way conversations with our customers. This has helped us increase the understanding of our customers and enhanced our response rate leaving our customer more informed and up-to-date than ever before.
Social media has provided us with the privilege of interacting with our customers on a daily basis and showing them what we are all about. We get to show our customers that we aren't just a group of consultants in suits, but rather a united group of individuals with our own quirks and strengths. We believe in adopting a work hard, play hard culture at Cooper Fitch and this is where we get to showcase that, which would otherwise be hidden from our network.
Social media isn't just a way of interacting, it's about connecting networks of people with similar interests and building a united front. This has facilitated building a community of like-minded people who are able to support, encourage and inform their fellow community members on the latest industry insights and updates. This is particularly beneficial in a global city like Dubai where expats are able to come together and form new communities for themselves.
Social media has also given us access to real-time information about current events and topical subjects around the globe. This has been beneficial as it has allowed us to adjust our business strategy in a timely and effective manner and keep our services up-to-date in an effort to effectively meet our clients' needs.
We strive to continuously provide our network with relevant, informative and useful information throughout all of our communication channels so feel free to tell us what you want to hear more of or what you're tired of hearing.
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